Privacy Policy

This Privacy Policy explains how personal data is collected, used, stored, shared, and protected when you access neuartex.com (the “Website”) and use the services available through it.

The services covered by this Privacy Policy include mobile application publishing, distribution, management, analytics integration, operational support, and related platform functions.

By accessing or using the Website and services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, you must discontinue use of the Website and services.

1. Definitions

  • Personal Data means any information relating to an identified or identifiable natural person.
  • Processing means any operation performed on personal data, including collection, storage, use, disclosure, transfer, restriction, or deletion.
  • User means any person who visits the Website, submits information, creates an account, or uses the services.
  • Services means mobile application publishing, distribution, management, analytics integration, and related operational services.
  • Service Provider means any third party engaged to provide hosting, analytics, infrastructure, app store distribution, customer support, or other operational assistance.
  • Applicable Law means any laws, regulations, and requirements applicable to privacy, data protection, and digital services.

2. Principles of Data Processing

Personal data is processed in a lawful, fair, and proportionate manner and only where there is a valid legal basis to do so.

Personal data is:

  • collected for specific and legitimate purposes
  • limited to what is necessary for those purposes
  • kept accurate and updated where required
  • retained only for as long as necessary or legally required
  • protected through appropriate technical and organisational safeguards

The services are not intended for persons under 18 years of age. If it becomes known that personal data relating to a minor has been collected, it may be deleted unless retention is required by law.

3. Categories of Data Processed

Depending on the nature of the services used, the following categories of personal data may be processed:

  • identity information, such as name or account-related identifiers
  • contact information, such as email address and communication details
  • account and authentication data, such as login credentials and security settings
  • application-related data, including app metadata, configuration, and performance data
  • analytics and usage data, including interactions with applications, sessions, and engagement metrics
  • technical and device data, such as IP address, device identifiers, operating system, and logs
  • communication records, including support messages and service requests
  • cookie and website usage data
  • other information voluntarily submitted through forms or communications

4. Legal Bases for Processing

Personal data may be processed on one or more of the following legal grounds:

  • Contractual necessity — where processing is required to provide services, create or manage an account, or respond to user requests.
  • Legal obligation — where processing is necessary to comply with applicable laws and regulatory requirements.
  • Legitimate interests — where processing is reasonably necessary for security, service improvement, analytics, fraud prevention, or business operations, provided such interests are not overridden by user rights.
  • Consent — where required by law, including for cookies, analytics tools, or marketing communications.

5. Purposes of Processing

Personal data may be processed for the following purposes:

  • creating and managing user accounts
  • publishing and managing mobile applications
  • integrating analytics, advertising, or third-party SDKs
  • monitoring performance and improving services
  • providing customer support and handling requests
  • communicating service updates and operational notices
  • maintaining security and preventing misuse
  • complying with legal obligations
  • handling disputes and enforcing policies
  • sending marketing communications where permitted

6. Sharing of Personal Data

Personal data may be disclosed to third parties where necessary for the operation of the services or compliance with applicable law.

Recipients may include:

  • app distribution platforms (such as Apple App Store and Google Play)
  • hosting, cloud, and infrastructure providers
  • analytics and performance tracking providers
  • advertising and monetisation partners
  • customer support and communication tools
  • professional advisers, auditors, and legal counsel
  • regulators or authorities where required by law

Personal data is not sold.

Where third parties process personal data on behalf of the platform, they are required to act only on authorised instructions and implement appropriate safeguards.

7. Cookies and Tracking Technologies

The Website may use cookies and similar technologies to support security, improve functionality, analyse usage, and deliver relevant content.

Further information about cookies is provided in the separate Cookie Policy.

8. Data Retention

Personal data is retained only for as long as necessary for the purposes for which it was collected, including legal, operational, and security requirements.

When retention is no longer necessary, personal data is securely deleted or anonymised.

9. Data Security

Appropriate technical and organisational measures are implemented to protect personal data against unauthorised access, disclosure, alteration, or loss.

  • encryption in transit and, where appropriate, at rest
  • access controls and permissions
  • authentication and account protection
  • monitoring and incident response
  • vendor security requirements

No system can be guaranteed to be completely secure, but reasonable measures are taken to reduce risks.

10. International Transfers

Personal data may be transferred to or processed in countries outside your location where necessary for service delivery.

Appropriate safeguards are applied in accordance with applicable law.

11. User Rights

Subject to applicable law, users may have the right to:

  • access their personal data
  • correct inaccurate data
  • request deletion where applicable
  • restrict processing in certain cases
  • object to processing
  • withdraw consent
  • submit complaints to a competent authority

12. Automated Processing

Automated tools may be used for analytics, performance optimisation, fraud detection, and service improvement.

Where required, appropriate safeguards are applied.

13. Third-Party Services

The Website or services may include integrations with third-party services or SDKs.

These providers operate independently and have their own privacy policies.

14. Changes to this Privacy Policy

This Privacy Policy may be updated from time to time.

The latest version will be available on neuartex.com.

15. Contact and Complaints

If you have questions or requests regarding this Privacy Policy, you may contact us via neuartex.com.